Optimization parking with Parking Information System

Spark identified ways to provide visitors to the city of ‘s Hertogenbosch with real-time parking information, thereby solving a long-standing problem of queues in front of full car parks.

Photo: Spark

The southern Dutch regional capital ‘s-Hertogenbosch boasts a car-free medieval city centre. A Parking Information System (PRIS) points visitors to available parking facilities nearest to the town centre. Additionally, the city has three Park & Ride facilities on the outskirts of the city. These have become so popular amongst visitors, that at peak hours, the parking lots are filled to capacity, with cars waiting in queue. These P&R locations are not included in the PRIS. The city, therefore, put out a tender to add the P&R locations to the existing PRIS or replace it with a new one.

In view of the limited and diminishing use of PRIS, Spark advised the city to broaden the tender to include parking information options using other information channels such as mobile applications and in-car systems. Spark identified the most important target groups and relevant parking information for each group, as well as their favourite information channels. In this way, PRIS could be fine-tuned to serve the target groups that actually use it AND also include the longed for integration with P&R information.